Pixel Manager for WooCommerce

Novidade

• The TikTok, Microsoft Ads, Pinterest, Snapchat, Reddit and OpenAI browser pixels are now part of the free plugin, together with Microsoft Ads Consent Mode. The Conversions API and Events API connections, Advanced Matching, Enhanced Match and Enhanced Conversions for these platforms stay in the Pro version
• The new pmw_order_shipping_profit filter adds the shipping economics of an order to the profit margin. The calculation leaves shipping out on both sides, because WooCommerce records what the customer was charged but never what the carrier charged the shop, so shops had to rebuild the whole margin to account for it
• With the Marketing value logic set to Profit margin, an alert now names how many recent orders contain a product the plugin knows no cost for, and the new Profit_Margin::order_has_complete_cogs helper answers that for a single order. Such products count with a cost of zero, so their whole revenue is reported as profit
• Pmw.trackCustomGoogleAdsConversion sends a conversion to a conversion action of your own, applying the same marketing consent gate and the same wait for the Google tag as the plugin's own Google Ads conversions. A hand-written gtag call sent nothing at all on shops that defer or delay JavaScript
• The Abilities API now offers every setting the admin interface offers. Ten were missing, among them the lifetime value calculation, the logger and the server-side tracking toggles, so an AI agent was blind to a part of the plugin a shop owner could see
• Added Klaviyo as a new tracking pixel (Pro, beta). With the Klaviyo plugin installed, the Pixel Manager takes over its onsite tracking, gated on marketing consent and with a Started Checkout that works on custom checkouts, and adds the cart, collection, search and checkout step events the plugin never sends, while the plugin keeps handling orders, catalog and profile sync, forms and list consent. Every event lands on the shop's existing Klaviyo metrics. Without the plugin, the Events API…